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 | USING INSIGHTS TO GROW CUSTOMER TOUCHPOINTSApril 27, 2009 Paul Salinger, VP-Creative Concepting & Strategic Communications, Oracle length: 01:00 | views: 1660 | format: Video with PowerPoint Want to generate more customer touchpoints? Well, you may just have to spend less. The truth is, marketing success starts with customer insights and ends with relevant engagement. It is not about your budget, it is about the strategy and great execution of that strategy. Start the main conference with Paul Salinger of Oracle, as he gives you a look at a marketing strategy laced with metrics and built on the premise that true engagement requires rich data and specific marketing mediums connected in specific sequences, and then served up to targets in specific ways. Hear about the magic of programs like OpenWorld. Learn how social media, digital and data-mining have found a permanent place powering the Oracle brand. And get real advice, tips and lessons that will help any event marketer building a brand or more importantly, a sales pipeline. |
 | UNLOCKING COOL: INNOVATION AS COMPETITIVE EDGEApril 28, 2009 Jeremy Gutsche, Founder, Trendhunter.com length: 01:30 | views: 1073 | format: Video Only You have heard it time and time again: Brands that innovate during tough times accelerate past competitors. But what is the new rulebook for innovation, and how can you put it into action right now? Oh, the Trendhunter knows. Listen as one of the most respected trend analysts delivers a beginning to end exploration of the innovation process, reinvented. Visually engaging and packed with examples, it is a cutting edge toolkit for leveraging viral trends and methodical innovation frameworks to generate breakthrough ideas. Start off with a look at the importance of culture and customer obsession and then get an overview of the hottest micro trends. Put together a toolkit for filtering ideas down to clusters of inspiration and get tips for articulating your messages for viral infection. |
 | MAKING AN IMPACT IN CHALLENGING TIMESApril 28, 2009 David Nordstrom, VP-Marketing, Lexus length: 00:55 | views: 998 | format: Video with PowerPoint The rules of branding are being rewritten in real time by marketers around the world. What do you do in an economy like this? How do you engage customers? In a changing environment, connecting with customers requires absolute relevance and complete and total control over the experience. In the event channel, that means finely tuned programs more intricately connected to the overall marketing mix after all, the sum is more powerful than the parts. Hear where Nordstrom sees the discipline going, what Lexus is doing to amplify customer engagement, and how lead generation and measurement have never been more important to the auto giant. |
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