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 | GETTING RESULTS-ORIENTEDApril 29, 2009 Bobby Wilkinson, Marketing Manager, State Farm Insurance length: 00:45 | views: 3728 | format: Video with PowerPoint If consumers are aware of your brand, stop with all the awareness events, would ya? You need leads. You need sales! Hear how State Farm has moved away from awareness and eyeballs and quickly transitioned to an entirely lead-based event portfolio, a move that has saved millions and generated millions. Get tips for going lead based, see the program in action and ask questions. |
 | USING INSIGHTS TO GROW CUSTOMER TOUCHPOINTSApril 27, 2009 Paul Salinger, VP-Creative Concepting & Strategic Communications, Oracle length: 01:00 | views: 3395 | format: Video with PowerPoint Want to generate more customer touchpoints? Well, you may just have to spend less. The truth is, marketing success starts with customer insights and ends with relevant engagement. It is not about your budget, it is about the strategy and great execution of that strategy. Start the main conference with Paul Salinger of Oracle, as he gives you a look at a marketing strategy laced with metrics and built on the premise that true engagement requires rich data and specific marketing mediums connected in specific sequences, and then served up to targets in specific ways. Hear about the magic of programs like OpenWorld. Learn how social media, digital and data-mining have found a permanent place powering the Oracle brand. And get real advice, tips and lessons that will help any event marketer building a brand or more importantly, a sales pipeline. |
| | AMPLIFYING REACH - Connecting Events and the WebApril 27, 2009 Richard Vincent, CEO, Smartfusion USA Nadia Vtelis, Global Sponsorships & Events Manager, Nokia length: 00:45 | views: 3116 | format: Video with PowerPoint Leveraging the web before, during and after actual live events has allowed Nokia to create an engagement ripple effect that amplifies on the ground consumer experiences. The result? The extension of an experiences reach for event attendees as well as a second chance to engage with those who did not attend. Go inside the web connect strategy. |
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